Ah, ye olde word of mouth marketing. It’s been a valuable tool for the merchants of yesteryears, as it shall be for marketers of the future. Suffice it to say that it can mean the difference between becoming the next big player in the industry or, on the other hand, trudging back to square one.
The right understanding and correct use of word of mouth marketing can virtually rid you of the need to advertise – honest reviews of your product or service or brand will spread at coffee shops and gala dinners all over, and that’s a lot more effective than hiring the latest B-lister or reality-show contestant to endorse what you’re selling.
Internet marketing is an excellent career choice for individuals who wish to make a good living without having to compromise their lives to do so. When you work in internet marketing you get to set your own hours, and you do not have to answer to a time clock, and you do not have to leave home to make a living.
To a new small-scale entrepreneur such as myself, Content marketing sounded trendy, hyped up and cool. Having visible content that speaks about my product in social media and other channels seem like it is the answer to my popularity dilemma as a neophyte business owner. My skills on customer acquisition was barely there, let alone the real meaning of Content Marketing Strategy.
Fast forward to today. Many free online videos could be taken upon by virtually anyone who could use the internet to educate himself on the why’s and the how’s of Content Marketing and Content Marketing Strategy.
Brand awareness is usually the initial goal of businesses, especially for up and coming brands. While established names have already made it past this crucial stage in the game, they may still aim to promote their brand continuously especially when competition seems to start to dominate the market.
The majority of the population that works a day job, or an hourly pay job, would love to have the freedom to quit those jobs and work from home. Imagine getting up and going to work when you wanted to instead of when the boss tells you to. Imagine wearing what you want to wear while you work, of being at home to take care of your children, or cutting the cost of having to travel to and from your job.
Time and again the business world has looked for ways to retain customers- through ads, retention programs, value-adding propositions, rewards and the list goes on. It is one of the goals- if not the ultimate- that businesses aim to reach through the years.
Longevity is a dream for many enterprises which takes a marvelous product to boot, a lot of hard work, a strong commitment and a solid team.
Look at Marketing Strategy as a puppet show. Behind the puppeteer are the theatrics. Business search engine rankings and social media analytics as well as webinar views must come up with ways on how to relay purposeful, compelling and engaging content. And that is merely the beginning of a long and tedious yet creative and rewarding process.
If you have a business, of any type, then you need people to come to your store, or website, and buy the products or services you offer there. How do you get people to convert from whatever they are currently using over to your product or service?
Thrown into conversations and articles, Content Marketing and Content Marketing Strategy are often misunderstood, misused, and worse, interchanged. While the two things are deeply connected, they are still different things that play significant roles in any businesses’ marketing efforts.