To a new small-scale entrepreneur such as myself, Content marketing sounded trendy, hyped up and cool. Having visible content that speaks about my product in social media and other channels seem like it is the answer to my popularity dilemma as a neophyte business owner. My skills on customer acquisition was barely there, let alone the real meaning of Content Marketing Strategy.
Fast forward to today. Many free online videos could be taken upon by virtually anyone who could use the internet to educate himself on the why’s and the how’s of Content Marketing and Content Marketing Strategy.
Brand awareness is usually the initial goal of businesses, especially for up and coming brands. While established names have already made it past this crucial stage in the game, they may still aim to promote their brand continuously especially when competition seems to start to dominate the market.
Time and again the business world has looked for ways to retain customers- through ads, retention programs, value-adding propositions, rewards and the list goes on. It is one of the goals- if not the ultimate- that businesses aim to reach through the years.
Longevity is a dream for many enterprises which takes a marvelous product to boot, a lot of hard work, a strong commitment and a solid team.
Look at Marketing Strategy as a puppet show. Behind the puppeteer are the theatrics. Business search engine rankings and social media analytics as well as webinar views must come up with ways on how to relay purposeful, compelling and engaging content. And that is merely the beginning of a long and tedious yet creative and rewarding process.
Thrown into conversations and articles, Content Marketing and Content Marketing Strategy are often misunderstood, misused, and worse, interchanged. While the two things are deeply connected, they are still different things that play significant roles in any businesses’ marketing efforts.