Category Archives: Social Media Marketing

5 Great Ways to Cash In On Word-of-Mouth Marketing, and 5 Easy Steps to Kill It

 

word of mouth

Ah, ye olde word of mouth marketing. It’s been a valuable tool for the merchants of yesteryears, as it shall be for marketers of the future. Suffice it to say that it can mean the difference between becoming the next big player in the industry or, on the other hand, trudging back to square one.

The right understanding and correct use of word of mouth marketing can virtually rid you of the need to advertise – honest reviews of your product or service or brand will spread at coffee shops and gala dinners all over, and that’s a lot more effective than hiring the latest B-lister or reality-show contestant to endorse what you’re selling.

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